Bollywood for sale as film merchandising scales new highs Not content with unleashing an onslaught on our senses, Hindi filmmakers are sneaking Bollywood into our wardrobes, bedrooms and now even bathrooms as film merchandising reaches new highs in India.

And it is Sanjay Leela Bhansali’s “Saawariya” slated for Nov 9 release which has earned the unique distinction of helping sell bed and bath linens. Going by the promos it seems debutant Ranbir Kapoor has even put in a near nude scene to prop up the products of the Future Group, a retail manufacturer that has tied-up with the film.