India Mobile Handset Usage and Satisfaction Study 2007
conducted by IDC (International Data
Corporation) shows that Sony
Ericsson mobile phone users are the most satisfied
bunch. The list of companies in order of User Satisfaction is
Sony Ericsson, Motorola, and Nokia. Some interesting nuggets
from the study are:
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- The IDC study pointed out that 3 main entertainment features — integrated digital camera, music player, and stereo FM radio — typically drive users to upgrade their handsets
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- The average price paid for the current handset by the typical Indian mobile user is Rs.3,700
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- A mobile handset is used for 56 minutes a day for voice communication
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- Users send an average of 8 SMSes a day
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The article shows how mobile phone usage is developing in India and how the customers are becoming far more choosy when it comes to buying a mobile phone. Click on the link to get some more info.
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