comScore has made public the results of its latest study regarding the online preferences of Japanese users for the month of June. As it turns out, an important role was played by the launch of Apple’s iPhone 3G in the country, which caused users here to pay more attention than usual to technology-related news and reviews.

“The July 11 launch of the Apple iPhone 3G, the first release of the iPhone in the Japanese market, was met with much anticipation and enthusiasm,” said Maru Sato, managing director of comScore Japan. “Consumers seeking news and information on the iPhone caused a flurry of activity on technology news sites and at SoftBank.jp, the exclusive phone carrier of the iPhone in Japan.”