New Delhi, April 26: A new Coca-Cola advertisement featuring Bollywood star Hrithik Roshan is pegged on the theme “Jashan Mana Le” or just have fun.

It`s simple. A group of youngsters venture out for a late night bite, only to find the eateries shut. They meet Hrithik on the way and go on a magical midnight tryst with the star. Cola adds the fizz.

The advertisement connects with India`s teeming campus fraternity and young professionals who are ready to add a bit of `zing` to life in the new globalised environment.

Coca-Cola advertisements are classic examples of the current trend in the Indian branding and advertising industry – “think globally, act locally”.