First it was ‘Neem’ and ‘Basmati’ that US companies wanted to register. Now it’s ‘Bollywood’ which has been granted as a trademark to Disney Enterprises Inc. It got the ‘Bollywood’ trademark from the Indian Trademarks Registry.

So, you can soon be drinking Bollywood beer wearing a Bollywood branded sweat shirt and shoes — all owned by US-based Disney. Thus, all sites on the internet containing the word Bollywood, makers of films like ‘Bollywood Hollywood’, all albums containing the Bollywood name, and magazines like ‘Bollywood Masala’ could also be in for a legal battle.