Extending the success of Y! Answers to an offline media, Yahoo! and HUL team went across 3 cities (Mumbai, Delhi and Bangalore) and asked women questions on hair care.

In a span of 9 days, over 250 women were interviewed and 1,000 minutes of footage recorded. The results of this initiative have been staggering. Launched on May 16, 2007, users spent over 830,000 minutes on the dove promo site of which close to 69,000 minutes were spent only on viewing videos. Over 2000 answers were posted by Yahoo! users, making this the largest ever branded campaign on Yahoo! India Answers.