Close on the heels of world’s fastest human athlete Usain Bolt’s dream run at the Beijing Olympics, his native Jamaica has unveiled a new tourism strategy to strengthen its position online to target discerning 21st century travellers, including hi-end visitors from India.

“At the most basic level, the new VisitJamaica.com is an improved means to communicate with and educate travellers about the diversity and culture of Jamaica,” the island’s tourism director Basil Smith said Wednesday as he and Tourism Minister Edmund Bartlett globally launched, via a live webcast, the refurbished site.