Kanwarjit Paintal, (best known for his role of Shikhandi in Mahabharat, the TV series) is leaving for work and his wife in the ad reminds him to get an ECE bulb and on the way everyone – the maid, neighbours, bus passengers, Udipi restaurant owner, a Parsi bawa, dhobi, a Bengali lady – also do.

Finally he manages to stammer “B..bb..bulb” to the shopkeeper, who hands him an ECE Bulb.