Google is a company which stands as a perfect epitome for “word of mouth” marketing. It is also considered as one of the most powerful brands.

In the 22 immutable laws of branding, al ries and laura ries define branding as,” a successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no other product on the market quite like your product.”

When you want to search,your journey ends up @ google.com.So by the definition, still google is a powerful brand for searching.

Google not only stands as an example for their definition of branding, they strictly abide by their laws too.