India’s contribution to YouTube’s global traffic is less than one per cent but that is not stopping the Google-owned video-sharing service to launch an India-specific website, according to a top YouTube executive.

“We plan to launch YouTube India anytime between January and March 2008,” said Shashi Seth, head of monetisation at the San Bruno, California-based YouTube. He spoke exclusively to Hindustan Times during his visit to India earlier this week.

YouTube India will aggregate Indian video content – specifically movie trailers, music videos, independent films and television content.

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