Most user communities take a typical path—the newbies ask questions, and a select group of more advanced users answer them. But that’s a slow path to building the community, and it leaves a huge gaping hole in the middle where most users drop out. If we want to keep beginning and intermediate users more engaged (and increase the pool of question answerers), we need them to shift from asker to answerer much earlier in their learning curve. But that leaves two big questions… 1) How do we motivate them? 2) How do we keep them from giving lame answers?

Actually, this isn’t the biggest problem with most user communities. The real deal-killer is when a new or beginning user asks a “dumb” question. Most supportive, thriving user communities have a culture that encourages users to ask questions, usually through brute-force moderation with a low-to-no-tolerance policy on ridiculing a question. In other words, by forcing participants to “be reasonably nice to newbies”, beginners feel safe posing questions without having to start each one with, “I know this is probably a dumb question, but…”