University of Wisconsin researcher Shelly Grabe and psychology professor Janet Hyde have found that ultra-thin images of actresses and models made women resort to unhealthy practices like excessive dieting. They analysed 77 previous studies involving over 15,000 subjects.
Kareena Kapoor lost several pounds for “Tashan” to fit into irreverent denim cut-off and skimpy bustiers. The actress says the “lean mean look” which the movie demanded was the result of power yoga and a special “ultra-slim” diet.

But critics and doctors have hit out, saying the measurements were “un-Indian”. “Indian women must understand that no matter how flattering thin bodies of actresses and models may seem to be, but their general body frame is not genetically designed to suit such a structure,” says Parul Chudhary, a freelance dietician.