ADTECH, part of AOL’s online advertising business, has just attracted a top-notch partner. Gannett, an international company that operates 23 TV stations and publishes USA Today, along with other 84 newspapers, has chosen AOL’s services to display ads on online properties. So far, the two partners have replaced all the online properties of the media giant from its server and moved them to ADTECH’s Helios IQ ad serving solution.

“This agreement is a significant milestone for ADTECH in terms of establishing our technology in the United States. [...] We’ve been working extremely hard over the past year to solidify our infrastructure in order to fully support U.S. customers. The opportunity to showcase our capabilities with a top media company like Gannett makes all that work worthwhile,” said Dirk Freytag, CEO of ADTECH, underscoring the fact that the European market has already been conquered.